by Priyanka Dalal | Acquisition Channels, Efficient Marketing Series |
Every business would like to get featured in relevant media publications frequently. Especially if there is a launch or exciting development, you would like full spread article features. Yet, a lot of businesses struggle with it, more so if they are low on resources....
by Priyanka Dalal | Efficient Marketing Series, Hacks, User Engagement |
“Bandwidth issues”- common jargon in the business world. Most marketing and business leaders know that an email signup form with a lead magnet would be very useful towards potential customer engagement. But there are ‘bandwidth issues’. Amidst the plethora of tasks...
by Priyanka Dalal | User Engagement |
As I work on growth marketing audits for different online businesses, I find that a lot of them don’t have a good email signup with lead magnet in place. It is a simple structure, the email signup, identify your potential customer group create something that is...
by Priyanka Dalal | Acquisition Channels, Business Growth |
Digital media brings with it paid ads – a very useful acquisition channel for businesses. Paid ads have some clear advantages over other acquisition channels. This includes, quick setup and lead generation time platforms like Facebook and Google adwords provide...
by Priyanka Dalal | Acquisition Channels |
The customer is the key asset for your business growth. You would have already thought through the various acquisition channels to reach them. But how do you decide which channel to prioritize? Here are 4 factors I use to evaluate the best customer acquisition...
by Priyanka Dalal | Acquisition Channels, Business Growth, Startups |
Search Engine Optimized Content Marketing is a long term impact channel where we create content on the website to attract organic traffic. Typically, this content includes blogging, landing pages, site pages and more. When done right, this channel would bring your...